In a letter to select comics retailers today Mark Millar revealed that the #1 launch issue of his first title with NETFLIX—the hotly anticipated THE MAGIC ORDER with art by Olivier Coipel which was first announced at Image Expo—will not go to a second printing.
PORTLAND, OR, 5/16/2018 — In a letter to comics retailers today Mark Millar revealed that the #1 launch issue of his first title with NETFLIX—the hotly anticipated THE MAGIC ORDER with art by Olivier Coipel which was first announced at Image Expo—will not go to a second printing.
“We know already that this is going to be massive and the publicity campaign we have as a company will mean a launch unlike anything Marvel or DC have ever done. This is next-level stuff and we want you to be prepared for what’s happening, not just here with our first issue launch, but what this all means in all the other media as the big plan unfolds over coming months. We want to get back to that crazy, exciting time where a first printing really meant something too and create a real collectibility here with NO SECOND PRINTINGS,” said Millar in his letter to retailers. “Crazy, I know, as it’s all free money, but we love the idea of making this genuinely sought after. So whatever you order this coming weekend is all that’s going to be available because we’re very, very sure this going to sell out, especially when you see the multimedia promotion that’s coming over the next three weeks.”
We live in a world where we’ve never seen a monster, and The Magic Order is the reason we sleep safely in our beds. Magic meets the mob in THE MAGIC ORDER, as five families of magicians—sworn to protect our world for generations—must battle an enemy who’s picking them off one by one. By day, they live among us as our neighbors, friends, and co-workers, but by night, they are the sorcerers, magicians, and wizards that protect us from the forces of darkness…unless the darkness gets them first.
Millar's first NETFLIX comic book, drawn by the incredible Coipel (Amazing Spider-Man, Thor), THE MAGIC ORDER #1 hits stores on Wednesday, June 13th. The final order cutoff for comics retailers is Monday, May 21st.
“We know already that this is going to be massive and the publicity campaign we have as a company will mean a launch unlike anything Marvel or DC have ever done. This is next-level stuff and we want you to be prepared for what’s happening, not just here with our first issue launch, but what this all means in all the other media as the big plan unfolds over coming months. We want to get back to that crazy, exciting time where a first printing really meant something too and create a real collectibility here with NO SECOND PRINTINGS,” said Millar in his letter to retailers. “Crazy, I know, as it’s all free money, but we love the idea of making this genuinely sought after. So whatever you order this coming weekend is all that’s going to be available because we’re very, very sure this going to sell out, especially when you see the multimedia promotion that’s coming over the next three weeks.”
We live in a world where we’ve never seen a monster, and The Magic Order is the reason we sleep safely in our beds. Magic meets the mob in THE MAGIC ORDER, as five families of magicians—sworn to protect our world for generations—must battle an enemy who’s picking them off one by one. By day, they live among us as our neighbors, friends, and co-workers, but by night, they are the sorcerers, magicians, and wizards that protect us from the forces of darkness…unless the darkness gets them first.
Millar's first NETFLIX comic book, drawn by the incredible Coipel (Amazing Spider-Man, Thor), THE MAGIC ORDER #1 hits stores on Wednesday, June 13th. The final order cutoff for comics retailers is Monday, May 21st.
- MAGIC ORDER #1 (OF 6) CVR A COIPEL - Diamond code APR180455
- MAGIC ORDER #1 (OF 6) CVR B B&W COIPEL - Diamond code APR180456
- MAGIC ORDER #1 (OF 6) CVR C HUGHES - Diamond code APR180457
- MAGIC ORDER #1 (OF 6) CVR D BLANK VARIANT - Diamond code APR180458
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